"...we are what we pretend to be..."

-Kurt Vonnegut

Salutations.

My photo
Perth, Western Australia, Australia
My name is Wendy. I am a third generation A.B.C.D- American Born Chinese Degenrate. I love dancing like Hugh Grant. I have three goldfishes, a twenty two metre lap pool, bad hair in the morning and even worse hair by the afternoon. I admire Kevin Rudd's eyebrows and deplore Joseph McCarthy's attempt of a "Red America." I believe in protest, Harry Potter and his quest against The Dark Lord and my love for newborn puppies. But most of all, prenuptial agreement. I don't believe in VEGANISM... or cheesy "Impact" t-shirts with cheesy "Impact" slogans. Or that there should be a full stop at the end of a sentence. TALK TO ME. I won't disappoint.

Saturday, March 26, 2011

I'm with the Sex Pistols


As most know, the queen is quickly passing her heyday. Sooner or later after she abdicates, we will be having a new monarch in Prince Charles. This is because Australia is a Constitutional Monarchy. This means that while we elect our leader, the Prime Minister, we also must follow the rule of the ‘Motherland’, England. Unless there are some very radical changes to Australian Law, the Head of State will always be a blood relative of Queen Elizabeth II.

Now you are looking at someone who thinks: Why the hell not have some radical changes? Why shouldn’t Australia be a republic nation? I mean yes, I know we get into a big spiffs when ol’ nanna never visits us. But hey, but what’s the big fuss about? Since post World War one, Queenie hasn’t necessary exercised much influence over us. The Queen is our current Head of State technically, although our own constitution limits her powers. As a whole, I believe Australia has already been a pseudo republic for decades.

So why does everyone find it so hard to move forward as a nation? Well let’s just say that Australia has a mentality that is comparable to the old analogy of “if it isn’t broken, don’t fix it.”
Most monarchists who are conveniently white Australians, believe that our country's history and with it, our identity, traces back is the relationship the country has with its motherland when the migrants and convicts from the UK discovered (more like, INVADED) the land.  Most white Australians claim that this makes them the initial tie with the country so they have more of a ‘birth rights” to the country.
But realistically, as the generations go by, more and more migrants of other races create our diverse nation. The argument is easily counteracted with the fact that a substantial portion of our country do not come from England anymore, so how is it fair that we don’t honour the birthplace of all these other people?

 I understand that yes, logistically, becoming a republic would cost a huge amount of money and time to put into practice. Currency would need to change, laws would need to be amended and everything from the voting system to our constitution would need to revaluated. It is something which would undoubtedly take years to complete. Most wonder: “is it worth the hard work?”

If you’re argument against doing something because the amount of effort is too large and the change would be too overwhelming, then you should go get an attitude readjustment. Things wouldn’t change much. We would still have strong relations with the UK, the USA and most of Asia and our position in the United Nations will not change. People would be more patriotic knowing that our island nation is capable of standing on its own two feet.
There are many positives to becoming a republic and I’m sure those that tore down Berlin Wall for their freedoms were driven by the pursuit of their ideals, not slouching around wondering how much energy they had to exert to move a couple of bricks. They fought for their rights and came out so much better from it!


Australia doesn’t have to bow down to a dying monarch from the middle ages. We should have the right to rule out of merit, not birthright. Children of Australia deserve to have bigger aspirations than “I want to be a Prime Minister and get baby sat by the Governor General” they should be able to boldly proclaim that “I want to be the president!”

For those who are familiar with Professor Umbridge in the Harry Potter novel series, you would’ve remembered her infamous quote that left Harry and his friends’ blood burning: “Progress for the sake of progress must be discouraged.” This remark echoes like the remarks of the old monarchists who think “if it’s not broke, why fix it?”
If we carried out this colonial day attitude, then we would still be hunting natives, executing  homosexuals and women would still have no rights outside the kitchen. Progress is a gift and it’s about time Australia accept it.

Oh yeah, and if you haven’t listened to the song: “God save the Queen,” give yourself an educated laugh. Those guys with the safety pins in their ears have the right idea of change.                        

Monday, March 21, 2011

Build a bridge and get over it.

Dear Timmy,

I’m sorry I made fun of the dandruff on your head.
I’m sorry I always made fun of your smelly baloney sandwich.
I’m sorry that I made everyone aware of the hole in your shoes.
I’m sorry I did this for years.
I’m sorry that I didn’t even bother to learn your last name.

And most of all, I’m sorry I did not applaud you when you finally stood up for yourself. It was admirable, it was right, and you certainly put me in my place. And I thank you for it.

I thank you for acknowledging that I had my own insecurities.
I thank you for giving me the opportunity of owning up to my own actions.
I thank you for allowing me to release my anger on other endorphin releasing activities that didn’t include victimizing you.
I thank you for giving me the opportunity to grow the hell up.

I guess we both learnt something important about ourselves. Strength to stand up to other people and strength to acknowledge one’s wrongdoing.

I hope you are well.

Sincerely,

Wendy P

As the school yard bully, I can certainly condone with people that have been bullied in the past. It is neither nice or necessary. But it happens.

It is not to say that I would not understand what it would be like in the victim’s shoes. I think at one point, EVERYONE was bullied in one way or another, and it really is up to the individual to deal with it personally. It is comparable to human evolution; it is man’s way of doing things: in order to get past an obstacle, we “grow” from it.

Bullying is part of our biology. Take example of a hungry caveman, it realizes that meat is a food source that is necessary to develop strength; it realizes that the food source itself is capable of pulverizing him. He develops tools tools and hunting tactics to make the hunt more = he gets the meat and is happily nourished.

It is fair however, to argue that school yard bullying, with time, has changed the method of bullying. Children are now being bullied in cyberspace on online forums like Facebook or Myspace. To me, quite frankly, doesn’t this make it easier for them?  With bullying no longer being face to face encounters, there is no physical confrontation. Is it possibly that hard to press the delete button when you receive a negative comment? To acknowledge that your bully can is so pathetic as to type you obscenities rather than confront you?
Generation Y is getting very pathetic. There is too much babysitting from parents and teachers in the playground. Helene Guldberg, associate lecturer in child development at the Open University, says “fretting 'over the supposedly terrible dangers of bullying in the playground, can do more harm than good'.
It denies children 'the experiences they need to develop', such as being able to resolve their own disputes, as well as stunting their development and harming their social interaction with others.

Children need to learn that if something bad happens, you can learn to do two things:
1.    Stand up for yourself: give as good as you get
2.    Be the bigger person: ignore and move on

In a recent study, researchers compared children who reciprocated a fellow pupil's dislike with those who tried to ignore or placate their enemy.
Those with the highest "antipathy" marks - repaying hostility with hostility - seemed the most mature.

Girls who gave as good as they got scored significantly higher on teachers' ratings of social competence. They were more popular in class and often admired throughout the school. Boys who stood up for themselves were judged to be better behaved in the classroom than those who suffered in silence.

So there you have it. I think like physical strength, one can mentally mould themselves into stronger people. These mental “workouts” include blocking out negativity as if it were white noise; ignore people that are bringing you down, draw strength from the idea that this person has no better things to do than obsessing over you and knowing that you can get through this experience as the better person.

Bullies can learn that bullying does not make them feel any better about themselves, in fact, feel remorse and acknowledge that they must take ownership of their personal issues.

The snippet above suggests that in the long run, bullying can be beneficial in its form of character building for both the victim AND the bully. Technology and new age thinking is suppose to make life easier. KIDS THESE DAYS NEED TO STOP BEING SUCH PANSIES.

Monday, March 14, 2011

A "Girl" Look

*NOTE: As a PR practioner, I have decided that I will not be “for” this argument. I will abide with PRIA’s code of ethics and only write in what I believe is right.*


Australian Federal Government


Seeking Governor for Western Australia


JOB DETAILS


CEO of State


Responsible for running the state of government


In charge of the national guard


Enforcing state laws and legislation


Creating new policies


Effect votes


Build relationships within the international/national states to enhance the lives of Australians through crime prevention and law enforcement.


THE ‘IDEAL’ Governor


We are looking for applicants who;


• enjoy a varied and challenging career


• are fit and healthy


• have life experience and maturity


• accept responsibility and make decisions


• show initiative while accepting the scrutiny and accountability of working in a disciplined organisation


• have good communication skills


PREREQUISITES


Applicants must meet the following essential criteria:


1. be at least 18 years of age at commencement of training


2. be physically fit and healthy


3. declare any criminal history


4. demonstrate general computer skills


5. pass all medical tests


To find out more about your ‘Career with a Cause’ contact the recruit Australian Federal Government office on 1800 005 099 or email pfesrecruitment@pfes.nt.gov.au


SINCE WHEN DID “FEMALE” BECOME A JOB PREQUESITE?!


Generation Y is being told that they can do whatever they want and be whomever they want to be. And I truly embrace this new mindset. Being a bit of a feminist myself, I truly believe that women, can do an equally good job at whatever is proposed of them when compared to their male counterparts. But recently, Australians have really amped up their “revolutionary” opinions to a comical and (in my opinion, offensive) degree. It’s become somewhat of a spectacle and for those women who rave on about “needing” a new female governor for no reason or argument other than their sex; to these so called “feminists” I shake my head in disappointment.


I understand that this is a new era and with a new era comes a hype revolutionary thinking “outside the box.” When did this hype of thinking outside the norm become such a trend? When Halle Berry, the first African American woman won best actress at the Oscars? When Obama became the first black president? When Julia Gillard became the first Prime Minister of Australia? It just really makes me question just what was the 60’s feminist movement was about.


Was it about fighting for equal opportunity and equality or was it just about females being the “dominant” in the world? WHAT WAS THE BRA BURNING ABOUT?


What truly left me baffled was a quote by Equal Opportunity Commissioner, Yvonne Henderson:


"There's no lack of good candidates and I hope the Government does go ahead and appoint a woman," "Just to send a message that women are as competent and are able to do all the same sorts of jobs that men do."


I found it a hugely patronizing remark. Just to send a message that women are as competent and are able to do all the same sorts of jobs that men do suggests that women should be appointed for roles not on skills, experience or merit, but just to prove a point is certainly ironic for the equal opportunities commission no less.
To me, I find it a reverse sexism and we are not “Moving Forward” but taking decades of steps back.


It upsets balance of equality when a role needs to be interpreted as one that is performed traditionally and the same role that is done by a woman. It points out that there is a standard that is of the norm and a women’s standard (which is viewed as inferior.)


Margaret Thatcher, ironically the Former FEMALE British Prime Minister, had more insightful words to say as an advocate of equal opportunity and “feminism”:


“Being powerful is like being a lady. If you have to tell people you are, you aren't. “


What she is saying here is that women trying to showcase their position as savvy, worthy, powerful authority figures, should prove it through their unspoken actions, not through using not using their sex as a base of comparison.


Ever heard of the term to have a “boy look”? An infamous notion that when a boy is told to look for something, he will just half heartedly “skim” through without looking more thoroughly? That is what we, Australia as a nation, are doing. We lose our logic in amidst the notions of creating a female empowered society.


I believe that Australia should step back from this current media circus influence and focus on what the role is about and not for whom it should go to. It is more important to choose the correct person for the job than to go along with the trends.


I'd certainly hope that they pick the person who best fits the requirements; best suited, and will give the most to the position. Age, background, and gender should not dictate or restrict candidates. We shouldn’t base our choice on picking a man as the governor because the role has historically been giving to a man, neither should we pick a woman simply because a woman has never assigned the role before. Candidates should be considered by the Government and society, not because of the gender.


In choosing the next Governor of our state, I hope that Australia has more of a “girl” look. Women are merited for being more thorough and insightful and that should how we are when it comes to choosing who should govern our country and in essence, our lives.

Tuesday, February 22, 2011

Because I’m a Sure Win.



Scene: A typical job interview


Interviewer: “Thank you for taking the time in applying for the Public Relations Manager position for our company. So I see you have a Master’s Degree of Communications at University X. Can you note any kind of experiences you have had to contribute to this role?”


Kid with the Degree from University X: “...Well I can memorise the first fifty chapters of the Idiot’s guide to Public Relations by Professor Theory.”


Interviewer: “Mhm. Thank you for your time.”


Ever heard of the famous Eleanor Roosevelt quote:


“A person is like a tea bag- you never know how strong one is until he or she gets in hot water.”


It basically means that you can never know of one’s strength or capabilities unless he or she has experienced a hardship that defines them.


In a lot of ways, that is how I view the learning program that is applied in Central Institute of Technology. We are noted for our “hands on experience” and method of teaching to ensure that a student is able to make an easy transition from classroom to workplace. I believe that obtaining a Diploma in Public Relations will give you a better chance of winning the job when compared to a person who has completed their Degree from a university.


Take any job site for example. When reading the prerequisites for the role, most places are more interested in the years of experience in the role as a opposed to how many degrees you’ve obtained and at what institution. Especially in the role of PR. Unlike most industries, the typical PR role combines a seasoned knowledge of the industry and its peoples as opposed to the text book theory. After writing a thousand page thesis of how to function in Public Relations, it’s still difficult to comprehend the role of one until you have actually done it.


Tafe offers work experience, and that is exactly what it is: Experience at a workplace. To be able to say that yes, I have experience in a role in of a real company already offers insight for your interviewer into what you are capable of. If an employer were to ask you of how you can apply your learning to their organisation, it is much more effective to speak of your experience as opposed to how you would handle it in theoretically. Employers want to know that they can hire you into a role with minimal time spent on training. They want you to fulfil the role, then and now.


At the end of the day, it really is up to the individual to make use of their Degree or Diploma.


But in the short time I’ve studied at Central, I’ve come to realise that the field of PR is a not a black and white role. It really takes a person to posses the innate sense of creativity, logic, organisation and leadership that simply cannot be obtained through a textbook.


I have the highest confidence that after receiving my Diploma, I can easily beat out the Kid with the Degree from University X, why? Because I’m a sure win.


Monday, February 21, 2011

Asylum Seekers VS the Ring Masters, The Media War.


For a long time now, there has been a very controversial subject to every headline in the newspapers, every channel on the news, every nightly report; the subject of Australia’s ever-growing number of Asylum seekers. Every where you turn there is always someone who has something to say about it. Anyone from informed political leaders, humanitarian rights protesters to even housewives, EVERYONE has an opinion on the asylum seekers.

The media, realising how many papers can be sold from scaring the masses, has truely milked it for what it’s money’s worth. And just like every war there ever was; there are two sides. In his specific article, the writer clearly did not vote for Labour party.

In the effort of finding the PR slant in the first article (which believe me, was not hard), I found it would be more intriguing to compare it to another article by another publication and writer. In the first article is from Perth Now, a more or less the go-to site for those seeking gossip and entertainment. When compared to the Australian Strategic Policy Institute report on the asylum seekers, the evidence in the PR slant of my first article was clear:

· The repetitive use of the words “draining,” “freeloading,” “taxpayer’s money,” “illegals” when describing the asylum seeker “pandemic” automatically gives the reader negative feelings towards the matter.

· Prompting that the Australians are more in the need in the wake of the Queensland floods

· People personalise the situation to themselves on matters that concern them directly, particularly their money. The article prompts that our hard earned taxpayer’s money are being wasted spent on non Australians.

· Utilises patriotism to extradite “non Australians” e.g. “It is un Australian to flush our money in the toilet”

· Since the September 11 attack in the US, Muslims and middle eastern groups have been given horrendous press, often relating to Al queda and terrorism. The media utilises this to develop mass paranoia and hate

· Slanting the Gillard government as one who does not understand how to manage the already troubled Australian economy by allowing asylum seekers to freeload off its citizens.

The media can manipulate any story into one that speaks to their audience so deeply as to influence their state of mind and opinions and plague people’s emotions using their extremist prolific writing and propaganda.

What I’ve learnt is that true journalism is written in a neutral tone using minimal adjective and emotive writing and has correct and reliable sources and references.

In light of that I’ve come to believe that the true ruler of the world aren’t our political or religious leaders, it’s the media. The media ring masters wield the ever influential whip to command their human circus for the entertainment of their human audience. The outcome? We are our own laughing stock really.

Sunday, February 20, 2011

Happy, New AND Improved Year.

My name is Wendy, I made it through Certificate IV in Public relations and I’m still here. ‘nough said.

My expectations of the course was clear from the beginning, it is not going to be easy. Cert IV was dipping my toes in the water, now understanding the depths, perils that is to be of the Diploma course, I know that a sloppy belly flop in isn’t going to win me anything. I’m going for a perfect, five star dive and giving everything I’ve got.

Now studying at a supervisory level, what I hope to get from this course is to really push my creative outlets, develop a true sense of independence in decision making and most importantly, growing into a leader that possesses a matured sense of humility and ethical values.

Though sore from such a small group compared to last year, I think that our diminutive but dynamic team will be fantastic. I think that after working so closely last year, we are all very familiar with one another’s strengths and talents and acknowledge that we all have so much to bring to the table.

There are so many avenues in the PR world that I want to explore. I am hoping that by the end of the course I will be able to visualise myself in an industry I would like to see myself working in, if not, working in it already.
Above all, I want a University degree. My goal is to attend the University of Western Australia after completing my diploma and major in Communications and Marketing and maybe even minor in Psychology.

In terms of the age old question of “what I what I want to do when I grow up,” first and foremost, I would love to be able to become a writer or editor for Frankie Magazine or any other publication. I am in love with the written word and the thought of being paid to write my thoughts and opinions would be amazing.

I LOVE MUSIC, I’m not sure if I’ve ever emphasized my self enough, I LOVE MUSIC. To pursue a career in music is a dream of mine. I know that people glamorise the media and music world as a constant, giant party, but I’m not there for the thrills. I understand that it isn’t a nine to five job. I think your field of work becomes your life and a life would be no life at all if there was no passion to what you do.

It truly fascinates me just how much the power of communication has really taken the hold on the world today. Just like a game of Chinese whispers, communication can be easily misconstrued and when it happens in the real world, multimillion dollar corporations can fall and even powerful leaders can fall at the whims of an inept Tweet.

Public Relations is, at its core, the art of communication and communication is the foundation of operating in any work place, regardless of any industry. So why do I want to work in PR? Because I think that in a way, it is the most humbling form of an unsung hero.
As Eleanor Roosevelt said, “Behind every powerful leader is a powerful wife,” but what I, Wendy Phung believe, is that with every groundbreaking, life changing, revolutionising choice a leader makes, there is a PR guru whispering in his ear.

Monday, November 22, 2010

14 (THAT) Vitamin C Song

What I’ve learned

I came into PR like every other schmuck- I had no idea. PR is not your typical course. PR cannot be learnt from a text book. It’s one’s innate ability to make bad things go GOOD.
How I’ve personally grown
I am a Grade A procrastinator. “Am” being the operative word here, as I still am a procrastinator. But since being in this class, I may have developed better time management skills.

What I have developed and learned about myself?

PR has taught me that this industry is all about maintaining equilibrium. There is always a fine line drawn between making and being friends and managing a team just as there is a fine line between developing good relations and company botching them.
I’ve learned that if I had one chance to do something, I have to really give it my all. I have since developed great pride in my work and have become more confident in my writing.

My final thoughts

Thank you, Cert IV in Public Relations, for reawakening my perspicacity. I’ve spent years wandering in career limbo and now, (as cliché as it sounds) I think I’ve found something that I am passionate about enough to pursue a career in.As a PR practitioner, you are not a one man army. I have been fortunate enough to be able to work with experienced lecturers and talented fellow classmates in collaborating fun campaigns. I look forward to next year’s class!